The Art of Joyriding
We believe the ultimate victory is to live joyfully. For us, that means striving towards a fitter, stronger, healthier and happier version of you. Achieved by finding that elusive balance between performance and pleasure, between pushing your limits and nourishing your soul.
RIDING Chase A Natural High
We know the feeling all too well… endorphins rising, mind clearing, the world sharpening as we move at our own pace. From the rush of the descent to the elation of reaching the summit, the rhythm of freedom, fitness and connection allows us to disconnect from the outside noise and embrace that natural high.
WELLNESS Living Life Fully
There’s nothing quite like that feeling of entering flow state. Body, mind, and energy in harmony. Through traditional practices such as breathwork and yoga, to diving into an ice cold fjord, and hitting the running trails, we can find balance and be present, allowing us to challenge ourselves and live life fully.
DINING Appreciating Deliciousness
Most of us have that one dish, chef or flavour that has changed our perception of food. From Michelin-starred plates served in luxurious retreats, to fire-food feasts cooked in the wilds, we appreciate deliciousness and unique culinary experiences. Dining is a reward and a pleasure, never just fuelling.
MUSIC Euphoric Escapism
We’ve all been carried away by that rush as the beat drops, tapping into a euphoric frequency that takes over our body, allowing you to lose yourself and dance like no-one is watching. Music is about connection, release and living for those moments under the stars, where nothing else matters.
RIDING Chase A Natural High
We know the feeling all too well… endorphins rising, mind clearing, the world sharpening as we move at our own pace. From the rush of the descent to the elation of reaching the summit, the rhythm of freedom, fitness and connection allows us to disconnect from the outside noise and embrace that natural high.
WELLNESS Living Life Fully
There’s nothing quite like that feeling of entering flow state. Body, mind, and energy in harmony. Through traditional practices such as breathwork and yoga, to diving into an ice cold fjord, and hitting the running trails, we can find balance and be present, allowing us to challenge ourselves and live life fully.
DINING Appreciating Deliciousness
Most of us have that one dish, chef or flavour that has changed our perception of food. From Michelin-starred plates served in luxurious retreats, to fire-food feasts cooked in the wilds, we appreciate deliciousness and unique culinary experiences. Dining is a reward and a pleasure, never just fuelling.
MUSIC Euphoric Escapism
We’ve all been carried away by that rush as the beat drops, tapping into a euphoric frequency that takes over our body, allowing you to lose yourself and dance like no-one is watching. Music is about connection, release and living for those moments under the stars, where nothing else matters.
Pete Tong’s After Party
Exploring THE Sunnmøre Alps
Riding with Mark Cavendish
After Dinner Tales with Eddy Merckx
Michelin-Star Dining by Steve Drake
Sunrise Yoga With Orla Chennaoui
CURATORS OF PINCH ME MOMENTS
CURATORS OF PINCH ME MOMENTS
Pete Tong’s After Party
Exploring THE Sunnmøre Alps
Riding with Mark Cavendish
After Dinner Tales with Eddy Merckx
Michelin-Star Dining by Steve Drake
Sunrise Yoga With Orla Chennaoui
“This is the Tour de Luxe”
