COMMUNITY MANAGER

Specific tasks include but are not limited to

To lead the LeBlanq Joyriders riding community and be the face of and representative of the brand to the outside world both IRL and online

To learn, understand and grow the LeBlanq community in order to retain and increase frequency of bookings and engagement

To lead, develop and grow the Equipe Joyriders programme and members from regular communications, Whatsapp groups and management against desired outcomes (partner contract obligations), getting them set up with their perks, contracts, training, rules and guidance, schedules and feeling closer to the brand

To encourage the Equipe Joyriding community to promote and share partner products and their Joyriding journeys

To create a simple playbook to show and teach Equipe Joyriders how to create and post better content

To recruit Equipe Joyriders in all key markets with a minimum of 150 Equipe Joyriders by Easter 2026. To include lead “organisers” and “content creators” per hub location

To build key strategic LeBlanq hubs (minimum 20 hubs worldwide) along with Partnerships Manager, run by Equipe Joyriders and Community Manager to manage the delivery of weekly club rides, to be planned 3 months in advance of taking place

To work with the Partnerships Manager to package and promote the LeBlanq membership offering, including rich content, private invitations and partner offers

To use cycling media channels, specifically Strava, to grow engagement, increase relevant visibility and to ultimately convert interest into bookings

To schedule, plan and oversee regular LeBlanq Laps and indoor rides, not less than 3 months in advance of taking place, and manage throughout the year, with the intention of building community engagement

To manage and attend strategic community building events in key territories in both in the UK and abroad

To create awareness, engagement and sales of the Ride Leader Package for Joyride Festivals 

To manage the selection process and on-boarding of new Equipe Joyriders including the creation of a handbook

To contribute to sales targets by driving the Equipe referral programme with an always-on leader board

To support marketing and brand campaigns with content capture across events and targeted content initiatives including voiceovers and edits where appropriate

To work with the Marketing team on regular authentic content creation within agreed schedule and plan, with quarterly partner posts 

Post cycling related social posts featuring LeBlanq partners and products wherever appropriate and relevant, to raise the profile of them and of you as a Joyrider. A posting schedule will be agreed monthly with the Head of Marketing

It is preferable that you don’t have any pre-existing brand partnerships, specifically in cycling and other areas of interest to LeBlanq

To act as an ambassador for the brand on an ongoing basis

To support the Marketing team with influencer recruitment, strategy and management of key influencers to drive true, engaging and on brand content and audience growth

To act as Assistant Directeur Sportif and route planner for all LeBlanq events. Plan and publish routes, locate suitable ride stops, manage ride logistics, Ride Leader recruitment, and deliver written and verbal briefings/ guidance as required

To provide ongoing concierge support: supporting and feeding into Concierge and Guest & Partnerships Manager as required, effectively handling incoming enquiries and managing the booking process by making call-backs, responding to enquiries, and building strong guest relations with the main aim of converting bookings for LeBlanq events during key sales times. Accurately recording communications and processing booking transactions through booking platform when required

A range of other ad hoc tasks may be added as required, given the nature of a small team

For all Marketing Content & Communication including Equipe Joyriders – reporting to Head of Marketing

For Event Planning - reporting to Managing Director

Team liaison: Guest & Partnerships Manager, Commercial Manager, Communications Manager, Social Media Content Editor, Events & Business Operations Director, Management Accountant, Directeur Sportif, and wider ad hoc events team. 

The Community Manager will work on a full time basis, remotely, and will be expected to deliver the areas of responsibility with a successful outcome. The Community Manager will need to work some evenings /at weekends for events and will be responsible for social posting at weekends, when required.

The Community Manager role is a remote one, but should be based in or within close proximity to London. You will be required to be available for in-person meetings and community events in the London area on a regular basis and for other ad-hoc meetings as required.

You may be required to conduct route recces for LeBlanq event locations and will be required to attend all events in the UK and abroad (normally 5-6 days away from home per event), plus other one day events and ad hoc engagements, so must have the necessary permissions, flexibility and availability to travel.

Salary is dependent upon experience and a results-based commission scheme is offered.