Ride as much or as little, as long or as short as you feel. But ride.

EDDY MERCKX

LED BY LEGENDS. DELIVERED BY EXPERTS.

How do we create the ultimate joyriding weekend? Simple. Our team picks a stunning destination, pairs a legendary cyclist with an iconic chef, and lets them lead the way across a long weekend of world-class riding and dining.

JUSTIN CLARKE

Founder

SEAN YATES

Directeur Sportif

ASHLEY PALMER-WATTS

Directeur Culinaire

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CELEBRATING CYCLING'S GREATEST

We offer unrivalled access to the characters that make cycling great because life’s hard work deserves unforgettable moments of joy. For us, joy is fully guided rides across stunning landscapes, pro-standard ride curation and servicing, and intimate fireside chats between legends of the sport.

More than just fuelling

Jus, not gels. That's our philosophy. We let the world's best chefs create every menu for you. Whether it's pre-ride fuelling or post-ride feasting, it deserves to be just as delicious as the ride.

DRINK IN THE BEAUTY

Escape to the beauty of our destinations. Cycling is about experiencing new worlds and discovering new roads. It’s no coincidence that the best cycling destinations produce the finest ingredients to craft in our kitchens.

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AN UNFORGETTABLE WEEKEND

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